Highway Advertising Poland

Our company, NOWE MEDIA, offers the rental of advertising structures along key routes, such as highways A1, A2, A4, A6, A8, A18, and expressways S1, S2, S3, and more. Thanks to carefully selected locations, your advertisement will be visible to potential customers at the most strategic points, increasing the chances of generating interest in your product or service.

Advertising structure rental – full technical and logistical support

Managing an advertising campaign along highways requires the appropriate technical and logistical support. Our offer includes comprehensive services related to the rental and installation of billboards, advertising structures, and large-format panels. We have a team of specialists who will not only help in selecting the best locations but also provide technical support at every stage of the campaign.

Before launching each campaign, we conduct a thorough market and location analysis to accurately determine which places will be the most effective for your ad. Our years of experience allow us to optimize campaigns in terms of visibility, reach, and costs, ensuring that every investment in highway advertising is fully maximized.

Highway billboard advertising – benefits

Billboards and large-format structures are one of the most effective outdoor advertising media. In the case of highway and expressway advertising, the main advantages include:

• High reach– Highways and expressways are traveled by thousands of vehicles daily, guaranteeing a wide reach for your advertisement.
• Long-term exposure** – Billboards along highways are visible around the clock, regardless of the time of year or weather conditions, meaning your campaign runs continuously throughout the rental period.
• Effectiveness– Large advertising surfaces allow for creative designs that are easy to remember, attracting the attention of drivers and passengers.
• Market segmentation– Thanks to different locations along key routes, we can precisely target ads depending on the region and demographics of the audience.

Comprehensive advertising campaign management

As a professional media house, NOWE MEDIA offers full service for advertising campaigns, from strategy planning, location selection, to execution and monitoring effectiveness. We support our clients at every stage of the campaign, providing technical, graphic, and logistical assistance. With our extensive network of contacts, we can quickly and efficiently find the best places for large-format advertising structures along highways.

Our services also include:

• Creating the advertising concept** – Based on your brief, we develop a creative strategy that effectively captures the attention of drivers and passengers.
• Billboard installation and dismantling** – We provide professional ad installation and quick, hassle-free dismantling at the end of the campaign.
• Campaign monitoring** – We track the effectiveness of the campaign in real-time, delivering reports with results and recommendations for future campaigns.

Why choose highway advertising?

Highway advertising is an investment that brings tangible benefits. High visibility, long-term exposure, and the ability to reach a broad audience make advertising campaigns on large-format structures one of the most effective promotional tools. By partnering with NOWE MEDIA, you can be confident that your advertisement will be placed in the best locations and that the entire campaign will be executed professionally and effectively.

Contact us to learn more about the opportunities for highway and expressway advertising in Poland. Together, we will execute a campaign that brings real benefits to your brand!

Here is a list of highways and expressways passing through the 10 largest cities in Poland:

1. Warsaw:

• A2 – Highway towards the west (Poznań, Świecko) and east (Mińsk Mazowiecki, future extension to Terespol).
• S2 – Southern Bypass of Warszawa.
• S7 – Expressway towards the north (Gdańsk) and south (Kraków).
• S8 – Route towards Białystok and Wrocław.

2. Cracow:

• A4 – Highway towards the west (Katowice, Wrocław) and east (Rzeszów, Korczowa).
• S7 – Expressway towards the north (Warsaw) and south (Zakopane).

3. Łódź:

A1 – Highway towards the north (Gdańsk) and south (Katowice, Czech Republic).
A2 – Highway towards the east (Warsaw) and west (Poznań, Berlin).
S8 – Expressway towards Wrocław and Warsaw.

4. Wrocław:

• A4 – Highway towards the west (Legnica, Zgorzelec) and east (Opole, Katowice, Kraków).
• A8 – Wrocław Motorway Bypass.
• S5 – Expressway towards Poznań.
• S8 – Expressway towards Warsaw

5. Poznań:

• A2 – Highway towards the east (Łódź, Warsaw and west (Berlin).
• S5 – Expressway towards Wrocław and Bydgoszcz.
• S11 – Expressway towards the north (Piła) and south (Katowice, Bytom).

6. Gdańsk:

• A1 – Highway towards the south (Toruń, Łódź, Katowice).
• S6 – Expressway towards Szczecin (Tri-City Bypass).
• S7 – Expressway towards Warszawa (through Elbląg).

7. Szczecin:

• A6 – Highway towards the east (Kołbaskowo, German border).
• S3 – Expressway towards the south (Zielona Góra, Legnica, Czech Republic).
• S10 – Expressway towards Bydgoszcz.

8. Bydgoszcz:

• S5 – Expressway towards Poznań and Gdańsk.
• S10 – Expressway towards Szczecin and Toruń.

9. Lublin:

• S12 – Expressway towards Piotrków Trybunalski.
• S17 – Expressway towards Warsaw and Hrebenne (Ukrainian border).
• S19 – Expressway towards Rzeszów (Via Carpatia).

10. Katowice:

• A1 – Highway towards the north (Łódź, Gdańsk) and south (Czech Republic).
• A4 – Highway towards the west (Wrocław, Zgorzelec) and east (Kraków).
• S1 – Expressway towards Bielsko-Biała and Zwardoń (Slovak border).
• S86 – Expressway towards Sosnowiec and Dąbrowa Górnicza.

These highways and expressways connect Poland's largest cities with the rest of the country, making them essential transportation routes.